The advertising industry and Marketing is changing. Ad agencies would have us believe otherwise, but the numbers are shifting in the direction of online media. Reaching consumers via the traditional media is no longer a good idea unless you're looking for specific demographics and nations with a smaller exposure to the internet.
There are so many options for promotion in the "dark sea" of the Web:
- Pay-per-click advertising in many formats and by a few providers.
- Article marketing
- Online press releases
- Video Marketing (YouTube, Vimeo, others)
- Podcasts and Internet radio
- Social media marketing (Facebook, Twitter, LinkedIn, Pinterest, and dozens of others)
How do you choose one? As we keep emphasizing throughout our site: it depends on your goals.
Once we know what you would like to achieve with your campaign, we will have a clearer understanding of your target markets. Depending on their particular particular tendencies, we will ascertain the right channels to run a streamlined campaign. We could even set up business tools for you to review and manage said campaign along with other business operations.